I have 12 years of experience working in the creation, development, and implementation of top international brands.

Some of my previous clients

Alsa, Telefónica, Movistar, Repsol, SEAT, DownMadrid, Ron Barceló, La Vuelta, Jio, the Saudi Arabian Olympic Committee, Gewan Island, and Dubai Holding to name a few.

2021 — Present

Brand Creative Director at Automattic

Automattic is the company behind well-known digital brands such as WordPress.com, Tumblr, and WooCommerce (among others). It powers 40% of the Internet. I'm part of the WooCommerce team, an open-source commerce plugin for WordPress used by over 4 million stores worldwide.

2014 — 2021

Associate Director, Design at Interbrand

Here I started as a Designer and evolved until my current position. I’m responsible for transforming brand strategy into the visual universe working closely with the strategy team to execute creative design solutions that successfully communicate the client’s objectives.

2012 — 2014

Designer at Lambie-Nairn

I became Brand Guardian for Telefonica and its commercial brands (Movistar / O2 / Vivo) while also working on a wide range of projects such as DownMadrid, Atento, and ElevenPaths. An important achievement was to work from Riyadh helping the team to set up the brand guardianship program for Saudi Telecom.

2010 — 2012

Junior Designer at Nuño de la Rosa

I started as a Junior Designer in a design boutique, where I began developing my creative aptitude in branding while working with small-medium enterprises to create their identities.

2018 — 2019

Masters of Marketing Management
at Istituto Europeo di Design‎ Madrid

2007 — 2011

BA in Graphic Design at Escuela Superior de Arte y Diseño de Murcia

2009 — 2010

Graphic Design at École Supérieure Des Arts Saint-Luc Liège

— WordCamp Valencia, Speaker (2022)
— Do the Woo #201, Interview (2022)
— The Red Dot: Agency of the Year (2020)
— Murcia Design Days, Speaker (2020)
— WhiteSquare Festival, Speaker (2019)
— WhiteSquare Festival, Branding Jury (2019)
— WhiteSquare Festival, Grand Prix Jury (2019)
— Gold German Design Award (2018)
— Interbrand Best Work Awards (2017)
— Interbrand Best Work Awards (2016)
— Interbrand Best Work Awards (2015)
— Selected C Europe (2012)
— Select K Spain (2012)
— Nokia Creativity Contest winner (2011)
— Murciavisual: Best Young Portfolio (2010)