Portrait of a man with short hair and a beard looking upward against a purple background.

Hi! I’m Fernando Pérez,
Brand Creative Director.

For over 16 years, I’ve been helping global brands grow with clarity, creativity, and impact. Let’s build what’s next for yours.

Contact me
Blog
The Woo symbol centered on a purple background with abstract shapes around the edges.

Woo

Democratizing commerce

Alsa coach bus in blue and silver livery on a bright blue background.

Alsa

As far as you want to go

Day One app icon centered on a blue background shaped like an unfolded ribbon.

Day One

Unwrapping the ribbon

SEAT logo centered over an orange fabric background with shadows and folds.

SEAT

Created in Barcelona

Licor 43 logo centered over a close-up of ice with golden liquid pouring through.

Licor 43

Genuinely Spanish

La Vuelta’s red logo over a mountain landscape with cyclists riding along a hillside road.

La Vuelta

Pure emotion

The Jio logo centered on a bright pink background with rows of colorful dots on both sides.

Jio

Digital life

SaudiSport flag with the SaudiSport logo centered over a green key visual pattern.

SaudiSport

Determined to win

Five glossy orange circular forms floating on a light grey background.

Repsol

Beyond innovation

Key visual for Altanfeethi: abstract runway lines in copper and silver over dark, folded fabric.

Altanfeethi

Every journey starts on the runway

The Gewan Island radial symbol centered over a soft, colorful gradient background.

Gewan Island

Luxury. Brilliance.

Aerial view of the Burj Al Arab emerging through clouds with the Dubai Holding red checkmark symbol above it.

Dubai Holding

For the Good of Tomorrow

A summary of
my career

2021 – Present

Brand Creative Director at Automattic

Automattic is the company behind global digital brands including WordPress.com, Tumblr, WooCommerce, and Beeper. Its powers 40% of the Internet. I lead the Woo brand, an open-source commerce platform trusted by over 4 million stores worldwide.

2014 – 2021

Associate Director, Design at Interbrand

I started here as a Designer and eventually grew into this role. I was responsible for transforming brand strategy into a cohesive visual universe, working closely with the strategy team to deliver creative solutions that clearly communicated each client’s objectives.

2012 – 2014

Designer at Lambie-Nairn

I became Brand Guardian for Telefónica and its commercial brands (Movistar, O2, and Vivo), while also contributing to a wide range of projects including DownMadrid, Atento, and ElevenPaths. A highlight from this period was supporting the team in Riyadh to establish the brand guardianship program for Saudi Telecom.

2010 – 2012

Junior Designer at Nuño de la Rosa

I started as a Junior Designer in a small design boutique, where I began shaping my foundation in branding while collaborating with small and medium-sized businesses to develop their identities.

2018 – 2019

Masters of Marketing Management
at Istituto Europeo di Design‎ Madrid

2007 – 2011

BA in Graphic Design at Escuela Superior de Arte y Diseño de Murcia

2009 – 2010

Graphic Design at École Supérieure Des Arts Saint-Luc Liège

Awards, talks
& recognitions

  • Design Week, UE, Speaker (2026)
  • WordCamp Cartagena, Speaker (2023)
  • WordCamp Valencia, Speaker (2022)
  • Do the Woo #201, Interview (2022)
  • The Red Dot: Agency of the Year (2020)
  • Murcia Design Days, Speaker (2020)
  • WhiteSquare Festival, Speaker (2019)
  • WhiteSquare Festival, Branding Jury (2019)
  • WhiteSquare Festival, Grand Prix Jury (2019)
  • Gold German Design Award (2018)
  • Interbrand Best Work Awards (2017)
  • Interbrand Best Work Awards (2016)
  • Interbrand Best Work Awards (2015)
  • Selected C Europe (2012)
  • Select K Spain (2012)
  • Nokia Creativity Contest winner (2011)
  • Murciavisual: Best Young Portfolio (2010)